TheFitExpo Los AngelesKennedy Smith
Nestled in the heart of Downtown Los Angeles lies the LA Convention Center, host of the highly anticipated 2023 event, TheFitExpo. In its 19th year, TheFitExpo hosts health and wellness enthusiasts of all genres: from athletes and functional wellness brands to personal trainers and yogis. 100’s of companies showcase their latest innovative fitness, health, and well-being products.
The First Impression at TheFitExpo
As we made our way into TheFitExpo, we were greeted with thousands of smiling faces, ranging from vendors to fellow expo attendees. We immediately felt the high energy of the room and were eager to start exploring.
As we curiously walked down the aisles of buzzing pop-up stands and group fitness activities, we noticed a wide variety of fitness, wellness, and skincare brands. The first aisle we came across consisted of a variety of energy drink brands.
Clean Mind + Body Fuel
Each energy drinks booth we came across was filled with enchanting packaging and a good mission for their brand. At TheFitExpo, brands are all about living your most healthy, pure, and clean life. Each energy drink brand we encountered at TheFitExpo shared one common value–clean ingredients. It is refreshing to know brands are now taking the initiative to serve the community with healthy products that create an opportunity for longevity and a healthy lifestyle.
Every energy drink brand we chatted with had little to no sugar in their drinks, naturally occurring ingredients, no artificial colors or flavors, and stood for a great cause: empowering your mind + body. We met some new players in the energy drink game such as Eboost, 3Eenergy, Good Idea, Olipop, and some more established brands like Celsius and Reign.
Activewear In Fashion
At TheFitExpo, there were a plethora of fashion brands in the activewear industry. Each booth consisted of their own unique style or technology that made their brand memorable. Our eye was first caught by a booth with models in futuristic-looking body suits. We felt like we had just boarded a time machine that took us to the future of wellness wardrobe.
The brand is called Zozofit. As we spoke with the brand representatives at the booth, they demonstrated how the product worked in synchronicity with an iPhone. Zozofit suits capture highly accurate 3D body scans and precise measurements of the individual in the suit. These measurements allow individuals to take control of their fitness journeys from the comfort of their home. Through weight loss tracking and muscle building measurements, the ZOZOSUIT gives measurements down to the ¼ of an inch. We loved discovering this innovative fitness brand!
We discovered a beautiful booth featuring premium-quality stone bracelets and necklaces. We chatted with Jorge, the founder of the artisan-crafted handmade jewelry brand Jorge George. His energy was endearing and his jewelry pieces were stunning. Feeling good is essential to living a healthy lifestyle and his gorgeous pieces are the epitome of a confidence booster. Every piece of jewelry is made with love and has a lifetime warranty. Jorge George is truly dedicated to his passion.
Holistic Health Takeover
We located a booth with green drink samples that peaked our interest.
Vibrant Health is a family operated company supplying the world’s first superfood formula. Ted Parker was quick to let us try his creation and shared the story behind the brand, and similar to every booth we visited, he had impeccable energy!
You are what you drink! After trying a delicious sample of the healthy juice that Cubo Pods offered, we wanted one! Cubo has an out of the box (or cube in this case) way of getting things all juiced up and in your cup. Put it next to your coffee machine, and you’re going to look forward to getting up in the morning and jump starting your day with this sweet machine!
One of our most exciting discoveries at the show was ROOT Brands! We learned all about their mission to create an alternative natural solution for people to reach their healthiest potential. The booth and the people working it were impressive and memorable, providing us with lots of knowledge on holistic wellness. We got to look at their latest cookbook by Dr. Christina Rahm and learned more about their new beauty line featuring Anti-Aging Moisturizer.
CBD wellness is all the craze now so we found lots of brands taking a hold of the movement.
We all know that CBD has powerful pain relieving qualities and Dr Bradley’s Pain Relief harnesses these qualities into a easy to use serum. Along with CBD we also found brands supporting immune health with supplements and gummies. We encountered booths for creatine gummies, mushroom gummies, herbal supplements, and women’s nutritional supplements.
After visiting as many brands as we could before the end of the event, we felt as if we had carried the loving energy we received from each booth with us for the rest of the night. Having the opportunity to meet with so many inspiring and innovative brands in the wellness industry left a lasting impact on us that deeply resonates with our core brand values at LEFAIR.
Our brand name LEFAIR is an acronym for love, energy, faith, art, inspiration, and respect. At TheFitExpo reflected each of our own brand values through our interactions with every unique brand. The entire event inspired great energy! Learn more at www.thefitexpo.com